MLM Myth Series - MLM Is All About Recruiting

 99% of network marketing opportunities operate in basically the same way. They all have a range of products for you to sell and profit from, and you can find other people to do the same, and also profit from what they sell.

By setting up the opportunity this way they achieve a number of important goals: You don't have to fear competition [you profit from them], you have an incentive to grow the total number of company representatives, and you can continue to make money even when you've stopped working.

Now that's great, and you'll certainly make more money if you introduce more people into the business, BUT... you DON'T need to get anyone to join, and you don't need to be responsible for anyone else's success.

I'm going to destroy this extremely popular myth right now: You CAN earn decent money simply by selling products to people who want them.

Once you've built up your customer base and you know where to go to get your orders, you can earn a reliable income and enjoy yourself in the process.

Some people don't like the idea of recruiting other people into their business. And that's absolutely fine! How do they get around it? Simple. They just don't do it!

Some people you will come across truly believe in this myth, and they will see a non-recruiting network marketer as a waste. But here's what you need to remember: This is your business and it's up to you how you run it.

If you're happy selling products to people and don't want to take it any further, then just focus on building a large customer base to provide you with a stable income for years to come.

Still not convinced? Think about this...

How many companies do you buy from in any given week? If you're like most people your answer is probably several dozen. Now, how many of those companies try and recruit you to go and work for them, and to sell their products? Probably zero!

That's because they already work to a solid business model. They provide products, they find people who want them, and they sell lots. It's already a winning solution. They don't need to recruit extra people in order to make wild profits.

This business model is exactly the same as the "marketing" aspect of "network marketing". An already proven and profitable business model.

Again, if you don't want to recruit other people you don't need to.

Don't let this myth guide you off course!

To Your Success,

Keith Walden
http://www.the20secondcommute.com

                         

Is A Home Base Marketing Network A Recipe For Failure?

There are so many advertisements on the internet and in national magazines offering people the chance to make millions with their own home based marketing network that it is difficult to separate the real from the fraud. However, there are some companies offering viable alternatives to working for someone else in offering a home based business opportunity that generates a decent living.

There are multilevel marketing critics that contend the business model for multilevel marketing dooms it to failure regardless of the product or service being offered. By design, more money is promised for recruiting distributors with no regard on the how much the market can bear. Increasing the number of people selling a specific product will not necessarily increase sales, if the number of people wanting the product has been surpassed.

Most businesses understand the point of market saturation and the principal of supply and demand. When they have more inventory than the public wants, as well as the number of sales people that exceeds the number needed to sell the product to a reduced customer base, the business will end up dumping the product and doing away with the number of salesmen. The problem with most multilevel marketing companies is that no one is paying attention to how many people they have on their sales staff.

Another way to look at this is by doing the math on many companies’ recruiting efforts. Offering rewards for new distributors, for example a $100 for each new group of 10 recruits and another $50 if those ten recruits bring in another 10. The second wave has brought the total number of distributors to 1,000 and if each of them bring in 10 new distributors there are now one million people trying the sell the exact same product as well as recruiting from a shrinking pool of potential distributors.

Consider the product may be something that everyone needs or wants, but keep in mind that not everyone will be willing to buy from this company. It could be customer loyalty that stops them from switching suppliers or a better price on a nearly identical item. It can be any one of a dozen reasons they choose to buy from a different source. While the market may not be saturated, as far as this company is concerned, the market of potential customers is almost dried out. If the focus is more on recruiting than sales, question the motives of building the network.

Before buying into a home based multilevel marketing campaign, separate the hype from the reality. When a recruiter lays out the line that it is something absolutely everyone needs and wants, it may be the truth, buy whether they will want it from you may take some additional research. Are the people in your upline, that is those who joined the program ahead of you and who will share in the profits from your efforts, really out to help you be a success but only hoping you can sell a lot of product in a saturated market so they continue with their lifestyle.