Keywords Are King

There are a number of different tactics that people use in their online businesses, but there is one thing that ties all of these tactics together. Every single tactic used by a business today successfully is successful primarily because somewhere in that tactic there are keywords that make the tactic work. Keywords determine almost everything imaginable on the internet and that is exactly why Keywords are King in the land of online internet marketing and home based business online.

Importance

The importance of keywords has to do with search engines. How many times have you been interested in learning about a specific something and then searching online for that specific something in a search engine like Google, Yahoo or MSN? If you are like most people that have used the internet, the answer is quite often. While some people might exclusively search online encyclopedias and other products like that, at the same time most of the people will use search engines to look over the internet and this amounts to hundreds of millions of people conducting billions of searches each day.

The keywords that you use on your website are going to be the keywords that they put into the search engines if you do the keyword placement correctly and that ultimately means that keywords are directly linked to search engine success and this is exactly why they are so important in the grand scheme of things.

Plan of Attack

Having a plan of attack for your keywords when you set up your website is always a good idea. The best way to formulate that plan of attack is to first thing of keywords directly related to the website that you are building. For example, a website on Slim-Fast would greatly benefit from keywords like "weight loss", "diet" and "diet drink". Once you have a list of very obvious keywords, your goal is then to run those keywords through keyword tools and figure out what people have been searching for in relation to those words and compile a list of keywords in this way. Then, come up with synonyms and search for the synonyms. It is a good idea to have at least 100 keywords for a website before you formulate your plan of attack and going through this process will ensure that you probably end up with a lot more.

Search Engine Optimization

Part of your plan of attack has to revolve around getting those keywords into places on your website where they will attract the interest of the search engines and the process of doing this is known as search engine optimization. Search engine optimization essentially means getting important keywords into the titles and sub-titles of the website pages that you have and also making sure that keywords are sprinkled throughout the text in appropriate percentages. All of this is very difficult to master but easy to learn the basics of, so if you are putting together a website learning the basics of search engine optimization is a very good idea.

Yours in success,

Keith Walden

Keith Walden is a home based Entrepreneur who earns multiple streams of income and helps others do the same. Get a copy of his FREE E-book, which exposes the lies, myths and hype to help you make money online. http://KnowTheTruth.biz

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Do Not Let Search Engines Blacklist Your Network Marketing Product Site!

Which Internet marketer has not heard the horror stories of the multi level marketing (MLM) newbie who struck out for her- or himself without much help from an up line and probably also by disregarding each and every ounce of good advice offered by many a website and tutorial and instead built a website advertising the product or service for sale? Yet to the fledgling marketer’s surprise, no hits are being registered and in spite of tweaking and pruning the site every which way from Sunday, the traffic is still only trickling in, most of it being accidental rather than targeted. The sad reality is simple: unbeknownst to the new network marketer, the lovingly crafted site she or he spent so much time working on was blacklisted! Do not let search engines blacklist your network marketing product site!

Granted, the fledgling marketer from the example above probably was not quite as pure as the driven snow and instead may have engaged, wittingly or unwittingly, in some rather shady online practices which most major search engines will view as an immediate reason to blacklist the site. Here are some examples:
* Perhaps the most egregious offense is the use of irrelevant keywords within the website’s metatags or even within the body of the site just to generate more hits. Thus, if you are working on promotion a network marketing product related to wellness, the inclusion of several highly searched key terms, such as cancer, heart attack, stroke, and various other ailments will get you blacklisted, especially if the wellness product is not at all tangentially related to any of these conditions.
* Submitting a website manually or automatically time and again to the same search engine is considered spamming. In the past it was done to ensure a higher ranking of the site, but with the modernization of the process, search engines are very sensitive to being spammed. Do it one too many times and your site will no longer be included in the search results.
* Beware the lure of the mirror site. Once again, this methodology is a blast from the past when it was thought to guarantee a higher ranking within the search engine’s ranking hierarchy. Yet with the advent of optimization procedures, mirror sites are considered to be a relic of the past and those who continue to utilize the technology that in the past allowed them to submit the exactly identical site with a different URL to a search engine will find that neither web address will be accepted.

There are a number of other tips, tricks, and schemes employed by those who design websites for their network marketing product. Do not fall for the lure of easy rankings at the expense of the integrity of your site. It is not just the search engine robots that catch on to your shenanigans, but it is also a more and more technologically astute populace that will realize your ploy and thus you will instantly lose a massive dose of credibility. This, in the Internet marketing business, is the death knell which must be avoided at all costs!

If you want to take advantage of one of most effective and "safest" ways to promote your site to search engines GO HERE.