Tuesday, January 29, 2008

MLM versus Internet Marketing (Guest Article)

I am an active Internet Marketer (IM), but a few of the affiliate programs in my IM portfolio are also MLMs (Multi-Level Marketing). I have simply chosen Internet Marketing as the way I like best to promote them.

A few years ago, when I was involved in "traditional" face-to-face MLM, I did well enough in the income department, but I did not like weekly meetings, three-way and conference calls, and chasing people to join me - or once they joined, chasing them to be active themselves in promoting it.

Internet Marketing attracted me because first, I love marketing and promoting, second, I can do it on my own time, at my own leisure anytime, day and night, and third, because I believe I am "visual" and I need to think about things and examine them before acting. In other words, I am not typically "spontaneous" and never liked the demand in "traditional" MLM to think on my feet and make snap decisions or judgements. Some people are good at that. I am not.

Now I am thoroughly immersed in Internet Marketing and thoroughly enjoying it. The few MLM-style programs in my IM portfolio can be successfully developed via IM. Some of the team-building principles are the same - like training and sponsor support - but it can all be done via the Internet.

I suppose my point, and the bottom line, is you have to find what is right for you. Not only what product or program you want to promote, but also the style or method of promoting it.

There is no "best" or "right" way to market. It all comes down to the best fit for you, personally. That usually requires some time and effort on your part to research the opportunities, and it could mean some trial and error until you DO find that right fit, but the important thing is the goal. Where do you want to end up? How do you define success?

Once you determine the goal, you can then start putting the steps in place to achieve it.

MLM or Internet Marketing? Whatever it takes! Remember the saying, "If it's going to be, it's up to me."

GT
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