Brian Tracy on Personal Development

The Power of Leverage in Your Online Marketing

In the world of online marketing there are a number of strategies that have been developed over the years that are strategies that are tried, tested and true when it comes to starting a home business. The only caveat that should be added to that statement is that some business marketing strategies will only work for certain niches, whereas others are good strategies to pursue in general.

There are a couple of strategies that people use when they want to get their business off to a roaring start and these strategies can certainly have a much better chance of doing that than anything else currently being used as a marketing strategy so long as you do it right. These two strategies are known as affiliate marketing and network marketing. Take a look below to see what they can do for you!

Affiliate Marketing

Affiliate marketing is absolutely the best way to get your business off to a strong start and this is primarily because you are leveraging the work of others and the time that they will spend to promote your business for you. In affiliate marketing, people that have nothing to do with your company, your business or your product will sell your product on your behalf in exchange for getting a cut of the profits.

For example, on a major affiliate marketing website like Clickbank a typical product that is sold for $50 might give anywhere between $20 and $40 of that money to the affiliate that inspired the sale. This allows you to market on your own (for the full $50 per product) as well as enlist the help of others on the terms that you only pay them when they make a sale.

Some affiliate marketing programs will also allow your affiliates to recruit other affiliates to help out and this means that in addition to giving the affiliate that makes the sale a cut of the profits, a much smaller cut of the profits would also go to the affiliate that brought them into the product sale.

This is also known as multi-level marketing and if you are someone that wants no part of multi-level marketing, it is important that you register your product either with an affiliate service that does not use it (like Clickbank for example) or that you simply do your own affiliate program on your own terms without help from any of the major affiliate services.

Network Marketing

Network marketing is very similar to affiliate marketing in the sense that network marketing allows you to recruit people to sell your products for you. The difference between network marketing and affiliate marketing is that network marketing usually has multiple products and multiple levels, whereas affiliate marketing usually refers to one product and one level although that is changing.

Network marketing is much more appropriate if you are planning to offer a line of products that you would like people to sell and therefore building up your network of distributors at the same time that you are creating the product lines is a good idea.



Keith Walden is a home based entrepreneur who earns multiple streams of income. For more articles, resources and home business opportunities, visit www.Unlimited-Profits.biz


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What Is An Mlm Directory?

Learning how to make the most of your multi level marketing business can be a challenge when you are first starting out in the business. The more people you can expose to your multi level marketing business the more chance you have at making money from recruits.

There are several ways that you can expose your business to the world. One way is through fliers in the mail. This is often thought of as junk mail and there isn’t much hope that you will get many sales or recruits from this type of practice. There is also the option of a classified ad in local newspapers. While there is a better chance of getting recruits this way it depends solely on people reading and responding to your ad for you to get the information. Another option is to print up fliers and distribute them or post them up in locations that will be highly visible. Of course doing each of these separately can be costly and time consuming. There are many mlm directories that you can utilize that can do all of this for you. An mlm directory allows you to list your company and many of these sites only allow one person to be listed as the contact for that companies business. So if you are lucky enough to find a directory that does not have a listing for your company you can get in on that spot. This means that for the entire year that you subscribe to their site you will be their only mlm contact for that company. Your year subscription costs will vary depending on what company you choose to use for your mlm directory listing. You will get to choose from what types of advertising you want done and you have control over how it is listed.

Another option is to find a multi level marketing directory that is an online directory. This means that your advertising is done online. Becoming a part of a directory online allows you to advertise to people who are interested in becoming recruits and who are interested in your company and products. The prices for mlm directories always vary and will depend greatly on exactly how you want to advertise. The more advertising you do the more money it will cost. Some of the types of online advertising that might be used are listings on directories so that people who are searching for legitimate mlm businesses can find you. There are also banners that are clickable links that can be used to direct traffic to your site so that you can make sales as well as gain recruits for your downline. This can be a valuable tool when you first start out because sales maybe the first way you make the extra income to keep furnishing your mlm with more marketing to continue to draw in clientele.

An mlm directory can be a great choice to help you grow your mlm business quickly to ensure that you can make the most money from your mlm business in a relatively short amount of time.