Do Not Let Search Engines Blacklist Your Network Marketing Product Site!

Which Internet marketer has not heard the horror stories of the multi level marketing (MLM) newbie who struck out for her- or himself without much help from an up line and probably also by disregarding each and every ounce of good advice offered by many a website and tutorial and instead built a website advertising the product or service for sale? Yet to the fledgling marketer’s surprise, no hits are being registered and in spite of tweaking and pruning the site every which way from Sunday, the traffic is still only trickling in, most of it being accidental rather than targeted. The sad reality is simple: unbeknownst to the new network marketer, the lovingly crafted site she or he spent so much time working on was blacklisted! Do not let search engines blacklist your network marketing product site!

Granted, the fledgling marketer from the example above probably was not quite as pure as the driven snow and instead may have engaged, wittingly or unwittingly, in some rather shady online practices which most major search engines will view as an immediate reason to blacklist the site. Here are some examples:
* Perhaps the most egregious offense is the use of irrelevant keywords within the website’s metatags or even within the body of the site just to generate more hits. Thus, if you are working on promotion a network marketing product related to wellness, the inclusion of several highly searched key terms, such as cancer, heart attack, stroke, and various other ailments will get you blacklisted, especially if the wellness product is not at all tangentially related to any of these conditions.
* Submitting a website manually or automatically time and again to the same search engine is considered spamming. In the past it was done to ensure a higher ranking of the site, but with the modernization of the process, search engines are very sensitive to being spammed. Do it one too many times and your site will no longer be included in the search results.
* Beware the lure of the mirror site. Once again, this methodology is a blast from the past when it was thought to guarantee a higher ranking within the search engine’s ranking hierarchy. Yet with the advent of optimization procedures, mirror sites are considered to be a relic of the past and those who continue to utilize the technology that in the past allowed them to submit the exactly identical site with a different URL to a search engine will find that neither web address will be accepted.

There are a number of other tips, tricks, and schemes employed by those who design websites for their network marketing product. Do not fall for the lure of easy rankings at the expense of the integrity of your site. It is not just the search engine robots that catch on to your shenanigans, but it is also a more and more technologically astute populace that will realize your ploy and thus you will instantly lose a massive dose of credibility. This, in the Internet marketing business, is the death knell which must be avoided at all costs!

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Promoting Business With Online Marketing Savvy

Promoting an internet marketing business online requires many steps, beginning with the webmaster who, has to make the site search engine friendly. As important as search engines are to being found on the internet, making it friendly to humans is equally, if not more important because humans are going to be the ones surfing your site and looking for information and products you have to sell.

Make a user unhappy on their first visit to your site and you will never see them again. Make the site appealing to look at and easy to navigate and they will be back. Make it load quickly and the odds are they will visit the site. When they sit for more than four or five seconds and page is still loading, they will run out of patience without ever seeing what the page looks like.

Consider your own level of patience when you are surfing the internet. Pages that load slowly or are hard to navigate get little respect from you, so expecting your potential customers to put up with it is unrealistic. If there is going to be a delay in navigating to another page, give them advanced warning. Chances are if they expect it, they will wait, but if it ends up being just a little progress bar on the screen, they do not have time for that.

One of the biggest complaints from web surfers are pages that are designed to look good that slow them down in their quest for information and those that require them to search for information they are looking for. Walk your internet site like a customer to make sure it is friendly for them to use.

Making your site optimized for search engines has taken on a new meaning as the search engines began thinking more like human users. The biggest things important to search engines are the title of the site, does information available on the site provide any real value to the users and is the site easily indexed by the search engine spiders? The title can make a huge difference in being found on the internet. While the name of the businesses is important at the top of the site, the title should be relevant to what a person searching for your site would type into a search engine.

Unless the user visiting you for the first time types in Joe’s Lapidary, for instance, the result will probably show no results. If they are looking for leather shoes, they will most likely enter ‘leather shoes’ as their search term and a title such as Joe’s Lapidary Home of Leather Shoes may get their attention. Think about the title. It should be aimed more to what you are about and less about who you are.

Including a page of nothing but certain key words on your home page may get the search engine’s attention but once it sees the information there is useless to humans your site will be listed on the last page of the search results, if at all. Quality, informative information will let the search engines know you have something of value for your site’s visitors.